February 23, 2024
KUALA LUMPUR, February 22, 2024 – In a groundbreaking moment for the vibrant Malaysian electric vehicle (EV) landscape, BYD and Sime Darby Motors have officially launched the sleek and highly-anticipated BYD SEAL, the brand’s all-new electric sedan model. A beacon of superior style, performance and technology, the debut of the BYD SEAL promises to set new standards in the electric driving experience, symbolising both a substantial leap forward for BYD and a transformative milestone in Malaysia's growing acceptance of electric mobility.
Dato' Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, said the introduction of BYD SEAL in Malaysia represents a noteworthy addition to the company's growing EV market. “With its advanced technologies, impeccable design, and remarkable performance, the BYD SEAL is undoubtedly one of the most compelling EVs in the market today. The interest shown by consumers leading up to the launch has been overwhelmingly positive. We are excited to see how it will reshape e-mobility in Malaysia and the region.”
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, commented, "Today’s launch of BYD SEAL is pivotal for BYD in Malaysia. The vehicle is the epitome of what BYD stands for – innovation, quality, and a relentless pursuit of excellence. Designed for convenience and efficiency, it has a distinctive value proposition as a high-technology electric sedan that offers significantly greater space for families and individuals.”
Held at The Exchange TRX, the event saw the presence of distinguished guests, comprising the esteemed YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade & Industry, Dato' Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, Andrew Basham, Managing Director, Sime Darby Berhad Motors Division; Jeffrey Gan, Managing Director, Southeast Asia, Sime Darby Motors; Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division and Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd.
Dato' Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, said the introduction of BYD SEAL in Malaysia represents a noteworthy addition to the company's growing EV market. “With its advanced technologies, impeccable design, and remarkable performance, the BYD SEAL is undoubtedly one of the most compelling EVs in the market today. The interest shown by consumers leading up to the launch has been overwhelmingly positive. We are excited to see how it will reshape e-mobility in Malaysia and the region.”
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, commented, "Today’s launch of BYD SEAL is pivotal for BYD in Malaysia. The vehicle is the epitome of what BYD stands for – innovation, quality, and a relentless pursuit of excellence. Designed for convenience and efficiency, it has a distinctive value proposition as a high-technology electric sedan that offers significantly greater space for families and individuals.”
Held at The Exchange TRX, the event saw the presence of distinguished guests, comprising the esteemed YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade & Industry, Dato' Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, Andrew Basham, Managing Director, Sime Darby Berhad Motors Division; Jeffrey Gan, Managing Director, Southeast Asia, Sime Darby Motors; Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division and Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd.
